To aid TAG Heuer’s expansion in China and create stronger affinity with Chinese consumers, Proximity Live identified and secured TAG Heuer’s first ever Chinese ambassador, Mr. Chen Dao Ming and produced its first advertising campaign. The TAG Heuer and Chen Dao Ming partnership was launched with a strategic communication mix consisting of traditional PR outreach and social media engagement.

Proximity Live has executed an integrated communication mix of PR, digital, and print media to establish the brand as a leading competitor in the China market and the number one luxury lifestyle water choice among Chinese consumers.  We built awareness of the brand’s luxury identity via media relations, social media, and sponsorship marketing. In order to create the right social buzz around Fiji Water, Proximity Live helped the brand to strategically partner with organizations and sponsor events related to charity, art, music, and culture.

To increase brand awareness and showcase Ferrari’s commitment to China, Proximity Live worked with Ferrari to develop the “Renaissance Spirit” campaign, which saw the launch of a special, limited-edition vehicle created specifically for the Chinese market.  To generate media coverage, a one of a kind Ferrari, with designs inspired by Song Dynasty cracked pottery was auctioned generating raising RMB 11 Million  (USD 1.6 million) for charity.